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Plume, Parks Associates study sheds light on ISP customer churn

July 28, 2026

The research paired Plume's platform telemetry with a consumer survey compiled by Parks Associates, including insights mainly from US subscribers.

The full white paper is available from Parks Associates. A key trend affecting the nature broadband traffic is rapid consumer adoption of AI tools, particularly in the US. Parks Associates estimates that in US households with internet access, some 59 percent of consumers made use of AI in Q1 2026, up from 40 percent in 2024.

From the telecompaper article, "Plume, Parks Associates study sheds light on ISP customer churn"

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Plume, Parks Associates study sheds light on ISP customer churn

Previously In The News

Streaming TV Costs a Lot Less Than Cable, but Choosing a Service Has Proven Frustrating

Competition, Consolidation, And… Cosmo? A Look At OTT's Year To Come

Too Big To Fail? Virtual Reality Gets Big Push From Content, Cable Providers

Innovations In Content Discovery, Quality Key To Improving Users' Streaming Media Experience

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