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Plume, Parks Associates study sheds light on ISP customer churn

July 28, 2026

The research paired Plume's platform telemetry with a consumer survey compiled by Parks Associates, including insights mainly from US subscribers.

The full white paper is available from Parks Associates. A key trend affecting the nature broadband traffic is rapid consumer adoption of AI tools, particularly in the US. Parks Associates estimates that in US households with internet access, some 59 percent of consumers made use of AI in Q1 2026, up from 40 percent in 2024.

From the telecompaper article, "Plume, Parks Associates study sheds light on ISP customer churn"

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About Parks Associates

Plume, Parks Associates study sheds light on ISP customer churn

Previously In The News

More Subscription Streaming Sites Will Soon Go Down, Fox Exec Predicts

3 Stocks to Tap the Connected TV Boom

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

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