In The News

Plume, Parks Associates study sheds light on ISP customer churn

July 28, 2026

The research paired Plume's platform telemetry with a consumer survey compiled by Parks Associates, including insights mainly from US subscribers.

The full white paper is available from Parks Associates. A key trend affecting the nature broadband traffic is rapid consumer adoption of AI tools, particularly in the US. Parks Associates estimates that in US households with internet access, some 59 percent of consumers made use of AI in Q1 2026, up from 40 percent in 2024.

From the telecompaper article, "Plume, Parks Associates study sheds light on ISP customer churn"

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Plume, Parks Associates study sheds light on ISP customer churn

Previously In The News

Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

PODCAST: SCTE TechExpo25 Roundup Day 2

Winning Back Connectivity Trust: What the Survey Reveals About Telecom Customer Retention

Hands-on with the Google Home Speaker: sound quality and use cases

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