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PeerLogix sees momentum from demand-side integration

May 20, 2018

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year where digital ad spend surpassed that of conventional TV ad spend. This says PeerLogix presents a big opportunity.

From the article "PeerLogix sees momentum from demand-side integration" by Michelle Clancy.

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About Parks Associates

PeerLogix sees momentum from demand-side integration

Previously In The News

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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