In The News

PeerLogix sees momentum from demand-side integration

May 20, 2018

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year where digital ad spend surpassed that of conventional TV ad spend. This says PeerLogix presents a big opportunity.

From the article "PeerLogix sees momentum from demand-side integration" by Michelle Clancy.

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About Parks Associates

PeerLogix sees momentum from demand-side integration

Previously In The News

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Report: Antenna Only Homes Increase to 15 Percent

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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