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PeerLogix sees momentum from demand-side integration

May 20, 2018

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year where digital ad spend surpassed that of conventional TV ad spend. This says PeerLogix presents a big opportunity.

From the article "PeerLogix sees momentum from demand-side integration" by Michelle Clancy.

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About Parks Associates

PeerLogix sees momentum from demand-side integration

Previously In The News

Amazon Ramps Up Its Efforts to Contain Roku's Growth

Poll shows consumers not sure what 'Internet of Things' means

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

DirecTV Wants To Be The Online Substitute For Cable

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