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Peacock’s trick to keep subscribers coming back? Emails—billions of them

September 05, 2023

Peacock’s trick to keep subscribers coming back? Emails—billions of them

The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates, and consumers report taking longer than ever to find shows to watch, meaning streamers are pressed to find ways to keep viewers from canceling their subscriptions.

From the article, "Peacock’s trick to keep subscribers coming back? Emails—billions of them" by Kelsey Sutton

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However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...

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About Parks Associates

Peacock’s trick to keep subscribers coming back? Emails—billions of them

Previously In The News

Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games

Here's how banks can reinvigorate deposit growth with incentives

E-Sports Pioneers Are Making It Up as They Go

Nvidia's Turing Chip Opens Door to New Virtual Reality Realm

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