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Peacock’s trick to keep subscribers coming back? Emails—billions of them

September 05, 2023

Peacock’s trick to keep subscribers coming back? Emails—billions of them

The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates, and consumers report taking longer than ever to find shows to watch, meaning streamers are pressed to find ways to keep viewers from canceling their subscriptions.

From the article, "Peacock’s trick to keep subscribers coming back? Emails—billions of them" by Kelsey Sutton

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About Parks Associates

Peacock’s trick to keep subscribers coming back? Emails—billions of them

Previously In The News

See Rovi at CONNECTIONS

Global Mobile Data Revenue Expected To Reach $630 Billion By 2020

This Market Could Grow 33% A Year For The Next Decade

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

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