"It's a bit of a cumbersome experience," said Glenn Hower, an analyst with Parks Associates.
"It's cool and there's a novelty aspect to it, but right now it's a tough sell for the mainstream markets," he told the E-Commerce Times.
"There's still some work to do with user experience," Hower added. "2016 may see some more significant implementations, but I'm hesitant to say it will make the jump from novelty to mainstream."
From the article "PCs May Not Be Ready for VR's Breakout Year" by John P. Mello Jr.
"The appliance category becoming connected does add a lot of opportunities to provide new information to a consumer," says Elizabeth Parks, the president and chief marketing officer at Parks Associate...
“Since the 1980s, energy efficiency has been one of the key drivers of home automation, which is what it was called back then,” said Elizabeth Parks, president and CMO at research group Parks Associat...
A recent Parks Associates report found that nearly half of U.S. households subscribe to five or more streaming video services, and 23% subscribe to eight or more. The bottom line? Cutting the cord...
Apple TV+ has historically been more reliant on creating standout content than its competitors, said Jennifer Kent, vice president of research at market intelligence firm Parks Associates, and it rema...