Providing market intelligence for more than 35 years

In The News

Pay TV Operators Need To Be Ready For Anything, Thus The Focus On Agility And New Operations Models

“Pay TV operators have always had rich content libraries but the content was hidden behind archaic user interfaces. A next-generation UI combined with recommendation boosts consumption and monetization,” he says. “We see customers with 50,000 or 120,000 on-demand assets. There are not many people out there that can compete with that but it needs to be available everywhere. You may need to process all your assets 12 different times according to target device and network technology. That requires that you can scale your operations efficiently.”

Cruz reckons multiscreen viewing is therefore the biggest driver behind the trend towards virtualized video processing and the orchestration that goes with it, two of the pillars of the Pay TV operations revolution. Brett Sappington, Director of Research at Parks Associates, the market research and consulting firm, agrees that multiscreen is the biggest driver towards virtualization, but not the only one.

From the article "Pay TV Operators Need To Be Ready For Anything, Thus The Focus On Agility And New Operations Models" by John Moulding.

Previously In The News

TV Antennas Make Comeback As Pay-TV Prices Soar

So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...

Amazon patents floating warehouses to cater for drone delivery

“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive