Providing market intelligence for more than 35 years

In The News

Pay TV Operators Need To Be Ready For Anything, Thus The Focus On Agility And New Operations Models

“Pay TV operators have always had rich content libraries but the content was hidden behind archaic user interfaces. A next-generation UI combined with recommendation boosts consumption and monetization,” he says. “We see customers with 50,000 or 120,000 on-demand assets. There are not many people out there that can compete with that but it needs to be available everywhere. You may need to process all your assets 12 different times according to target device and network technology. That requires that you can scale your operations efficiently.”

Cruz reckons multiscreen viewing is therefore the biggest driver behind the trend towards virtualized video processing and the orchestration that goes with it, two of the pillars of the Pay TV operations revolution. Brett Sappington, Director of Research at Parks Associates, the market research and consulting firm, agrees that multiscreen is the biggest driver towards virtualization, but not the only one.

From the article "Pay TV Operators Need To Be Ready For Anything, Thus The Focus On Agility And New Operations Models" by John Moulding.

Previously In The News

Netflix eyes global empire as Internet TV battle heats up

The market for streaming TV is red-hot, but so far has not dented the traditional cable and satellite providers, said Glenn Hower, research analyst at Parks Associates. Hower said around half of U....

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

3 Things an Apple TV Service Should Have to Succeed

With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive