In The News

Pay Cable Vs. SVOD: How They Stack Up

January 28, 2016

Parks Associates says 60 percent of SVOD subscribers have canceled one or more service in the past year. Yet they appear to ping to other services instead of abandoning SVOD altogether, accounting for the healthy growth.

Here’s a look at how the three biggest SVOD sites compare to the three biggest premium cable networks.

While Netflix and Amazon have moved ahead in total subscribers, cable has tallied notable growth since 2010 even against that added competition.

From the article "Pay Cable Vs. SVOD: How They Stack Up" by Toni Fitzgerald.

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About Parks Associates

Pay Cable Vs. SVOD: How They Stack Up

Previously In The News

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

Need help with your TV and smart-home setup? At-home tech support may be the answer.

The U.S. has nearly 300 OTT services to choose from

91% of viewers like streaming aggregation, survey says

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