Providing market intelligence for more than 35 years

In The News

Pay Cable Vs. SVOD: How They Stack Up

Parks Associates says 60 percent of SVOD subscribers have canceled one or more service in the past year. Yet they appear to ping to other services instead of abandoning SVOD altogether, accounting for the healthy growth.

Here’s a look at how the three biggest SVOD sites compare to the three biggest premium cable networks.

While Netflix and Amazon have moved ahead in total subscribers, cable has tallied notable growth since 2010 even against that added competition.

From the article "Pay Cable Vs. SVOD: How They Stack Up" by Toni Fitzgerald.

Previously In The News

Ad Blocking Cost Industry USD 41 Bln In 2015

US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...

20% of US pay-TV subscribers were dissatisfied - study

A fifth (20%) of US pay-TV subscribers were dissatisfied with their pay-TV service at the end of last year, up 100 percent from early 2013, a study from Parks Associates showed. The researcher said hi...

12% of Canadian broadband households have smart home device

Approximately 12 percent of broadband households in Canada have a smart home device such as a smart thermostat, smart door look, or video doorbell, compared to 26 percent in the US, according to data...

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

After “massive growth" in adoption of residential internet during the COVID-19 pandemic, U.S. broadband growth slowed in 2022 as the “low-hanging fruit has already been picked,” said Parks Associates...