According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell, operators should embrace subscription video-on-demand services, making it easier for younger viewers to access their subscriptions.
From the article "Partner With SVOD Providers For Younger Generation" by Jack Loechner.
Roku and Amazon are the most popular brands of streaming media players purchased for CTV devices in the U.S., while Samsung is the most popular brand of smart TV purchased anywhere, according to rese...
According to a recent consumer study by research and analysis firm Parks Associates, nearly 50% of American households own and use wearable devices. These devices align more with fitness wearables as...
Parks Associates’ new white paper, "Smart Spaces: New Opportunities for Custom Integrators," released in partnership with Nice Group, reveals that K-12 schools and universities, apartments and condomi...
As of last year, at least 18% of U.S. households — or at least 25-27 million — had video doorbells, according to Dallas-based market research firm Parks Associates. That’s up from around 7% of househo...
