Providing market intelligence for more than 35 years

In The News

Parks Associates to share smart home device research at WiFi NOW

Parks Associates is proud to announce its partnership with WiFi NOW for the upcoming Wi-Fi World Congress USA 2025. Parks Associates’ consumer research demonstrates that smart home device adoption increased fivefold in the past ten years to 45% of US Internet households. US Internet households own 17 connected devices on average, a figure that has doubled since 2014.

As part of the event, Elizabeth Parks, President and CMO of Parks Associates, will lead a featured session ‘Present & Future of Smart Home IoT, Smart Building IoT’, from 1:50-2:10 PM on 29th April, 2025.

“In our view, Parks Associates delivers the finest in business-critical insights into the connected consumer market,” said Claus Hetting, CEO and Chairman of WiFi NOW and organiser of the Wi-Fi World Congress event series. “We’re excited to be partnering Parks Associates for this event, also because we know that accurate information and analysis is essential for building the next generation of Wi-Fi connectivity technology and services.”

The presentation draws on Parks Associates’ consumer research to highlight value-added services, consumer demand and expectations, and opportunities for new service revenues. Other data highlighted includes research insights from Parks Associates:

  • Only a quarter of Internet households report using a router/gateway app, either from their ISP or router maker
  • 40% of US Internet households rate home technology support appealing
  • Smart home device adoption increased fivefold in the past ten years to 45% of US internet households
  • 32% of US Internet households own a Wi-Fi mesh network

“The battle for home connectivity is no longer about speed — it’s about services,” said Parks. “Service providers are racing to differentiate beyond the pipe, and the winners will be those who understand not just the network, but the consumer. We are excited to share our latest insights on how households and small businesses are driving the evolution of the connected home and smart building markets.”

From the IoT Insider article, "Parks Associates to share smart home device research at WiFi NOW"

Previously In The News

Renters Getting the Short End of the Internet Connectivity Stick

“The Community WiFi report provides operators with actionable data and insights to recognize renters’ Wi-Fi requirements and how to meet those evolving demands,” said Elizabeth Parks, President and Ch...

MultiChoice wins big at Promax Awards 2023, championing the fight against content piracy

Content piracy continues to threaten the very existence of the creative sector, with a Parks Associates report indicating that the value of pirate video services will exceed $67 billion globally this...

Content Piracy: Making Careers Disappear

A new Parks Associates report shows the value of pirate video services accessed by pay TV and non-pay TV consumers will exceed $67 billion this year. Those billions of dollars represent income stolen...

5G Fixed Wireless Access Market May See a Big Move | Mimosa Networks, Samsung Electronics, Huawei, Cisco

10th June 2020, Nokia had announced new research highlighting 5G Fixed Wireless Access (FWA) as the most desirable 5G use case amongst consumers globally. The study, which was conducted by Parks Assoc...