Providing market intelligence for more than 35 years

In The News

Parks Associates to share smart home device research at WiFi NOW

Parks Associates is proud to announce its partnership with WiFi NOW for the upcoming Wi-Fi World Congress USA 2025. Parks Associates’ consumer research demonstrates that smart home device adoption increased fivefold in the past ten years to 45% of US Internet households. US Internet households own 17 connected devices on average, a figure that has doubled since 2014.

As part of the event, Elizabeth Parks, President and CMO of Parks Associates, will lead a featured session ‘Present & Future of Smart Home IoT, Smart Building IoT’, from 1:50-2:10 PM on 29th April, 2025.

“In our view, Parks Associates delivers the finest in business-critical insights into the connected consumer market,” said Claus Hetting, CEO and Chairman of WiFi NOW and organiser of the Wi-Fi World Congress event series. “We’re excited to be partnering Parks Associates for this event, also because we know that accurate information and analysis is essential for building the next generation of Wi-Fi connectivity technology and services.”

The presentation draws on Parks Associates’ consumer research to highlight value-added services, consumer demand and expectations, and opportunities for new service revenues. Other data highlighted includes research insights from Parks Associates:

  • Only a quarter of Internet households report using a router/gateway app, either from their ISP or router maker
  • 40% of US Internet households rate home technology support appealing
  • Smart home device adoption increased fivefold in the past ten years to 45% of US internet households
  • 32% of US Internet households own a Wi-Fi mesh network

“The battle for home connectivity is no longer about speed — it’s about services,” said Parks. “Service providers are racing to differentiate beyond the pipe, and the winners will be those who understand not just the network, but the consumer. We are excited to share our latest insights on how households and small businesses are driving the evolution of the connected home and smart building markets.”

From the IoT Insider article, "Parks Associates to share smart home device research at WiFi NOW"

Previously In The News

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

Study Explains Why Facebook Needs To Work Faster To Stop The Flow Of Fake News

As Facebook CEO Mark Zuckerberg published his manifesto outlining the company’s ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Alexa Poised To Play A Bigger Role This Amazon Prime Day

In a press release, Amazon singles out “voice shopping” more “Alexa-exclusive deals” for members with an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, compatible Fire TV or Fire tablet. “Amazon is...