Providing Market Intelligence for 40 Years

In The News

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses

Recently the research firm Parks Associates released its 10th annual Security Dealer Perspectives: Views from the Front Line survey results.

“2022 was a difficult year for home sales after several boom years, and the years to come will be challenging for the housing market,” comments Elizabeth Parks, president and CMO, Parks Associates.

Parks Associates’ research of 10,000 internet households also found that 23% of home security system owners acquired their system by moving into a home where it was already present. Moving is among the highest triggers to purchase, alongside heads of household who are starting a family. 

“A decline in the housing market is bad news for security providers. In response, many security dealers focus on reviving or increasing their sales to commercial environments, or they are looking to set the business up for sale,” adds Parks.

“To thrive, dealers must avoid high attrition, increase fees as possible, and seek additional revenue sources.”

From the article, "Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses" by Bob Archer

Previously In The News

Comcast and Charter team up to launch a new streaming platform for US consumers

Today, Roku and Amazon dominate U.S. connected device market share, where the two companies are tied with an approximate 36% share, per the most recent Parks Associates data (via CNBC). Apple TV and C...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...