Providing Market Intelligence for 40 Years

In The News

Parks Associates reports that nearly 30% of recent internet subscribers faced difficulties when searching for a new provider

Parks Associates announced on Jan. 18 that its latest research shows nearly 30% of United States internet households who have subscribed to a new home internet provider in the last year report facing at least one difficulty. The study, “Home Internet Evolution—5G Competition and Value-Added Services,” explores consumer perspectives on fiber and gigabit speeds.

Of the difficulties reported in the 8000+ household study, finding the desired package at a fair price and comparing providers' customer service were the most frequently occurring.

The study, which draws from a Parks Associates Q3 2023 survey, also reveals that consumer sentiment regarding their internet is changing: Parks Associates reports that many customers now expect Wi-Fi to be included in their overall cost, and subscribers are focusing on and are willing to pay more for service reliability and quality. The study also shows that, although the rate of pay-TV bundle adoption is dropping, customers still expect video services, either as traditional TV or video streaming, to be offered.

Kristen Hanich, director of research at Parks Associates, said in a press release, "When trying to attract new subscribers, ISPs must make it easy for prospective customers to shop. Nearly 40% of US internet households report download speeds under 250Mbps, and these consumers are largely dissatisfied with their current service. These dissatisfied internet users represent a ripe market for ISPs looking to expand their customer bases into new markets. 

Regarding the inclusion of streaming services, Hanich added, “The trend towards bundling broadband and mobile services has been growing, offering consumers the simplicity, affordability, and convenience of combined services. Streaming has also become a central feature of broadband bundles, with providers often including access to popular streaming platforms as part of their packages to enhance the appeal and value of their internet service offerings."

From the article, "Parks Associates reports that nearly 30% of recent internet subscribers faced difficulties when searching for a new provider" by Hayden Beeson

Previously In The News

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...

Fitness Trackers Leave the Wrist Behind

"In 2017 we'll see new form factors emerge to track fitness activities beyond the wrist," says Harry Wang, senior director of research for Parks Associates, a market resesarch and consulting firm. In-...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

Connecting the connected car to the connected home

According to the latest Parks Associates research, nearly two-thirds of US drivers want connected car functionality as standard on their next new ride and 25 per cent of consumers are already intrigue...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive