Providing Market Intelligence for 40 Years

In The News

Parks Associates reports that nearly 30% of recent internet subscribers faced difficulties when searching for a new provider

Parks Associates announced on Jan. 18 that its latest research shows nearly 30% of United States internet households who have subscribed to a new home internet provider in the last year report facing at least one difficulty. The study, “Home Internet Evolution—5G Competition and Value-Added Services,” explores consumer perspectives on fiber and gigabit speeds.

Of the difficulties reported in the 8000+ household study, finding the desired package at a fair price and comparing providers' customer service were the most frequently occurring.

The study, which draws from a Parks Associates Q3 2023 survey, also reveals that consumer sentiment regarding their internet is changing: Parks Associates reports that many customers now expect Wi-Fi to be included in their overall cost, and subscribers are focusing on and are willing to pay more for service reliability and quality. The study also shows that, although the rate of pay-TV bundle adoption is dropping, customers still expect video services, either as traditional TV or video streaming, to be offered.

Kristen Hanich, director of research at Parks Associates, said in a press release, "When trying to attract new subscribers, ISPs must make it easy for prospective customers to shop. Nearly 40% of US internet households report download speeds under 250Mbps, and these consumers are largely dissatisfied with their current service. These dissatisfied internet users represent a ripe market for ISPs looking to expand their customer bases into new markets. 

Regarding the inclusion of streaming services, Hanich added, “The trend towards bundling broadband and mobile services has been growing, offering consumers the simplicity, affordability, and convenience of combined services. Streaming has also become a central feature of broadband bundles, with providers often including access to popular streaming platforms as part of their packages to enhance the appeal and value of their internet service offerings."

From the article, "Parks Associates reports that nearly 30% of recent internet subscribers faced difficulties when searching for a new provider" by Hayden Beeson

Previously In The News

Report: Broadband Users Will Drive Solar In 2017

That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...

Super Bowl Commercials: Check Out All The Best Ads From Sunday

The game has set audience records four times since then, the last being Super Bowl XLIX, watched on NBC by 114.4 million viewers in 2015. Below are all the ways you can tune in. Denver-area resi...

Apple Looks To Expand Healthcare Presence

“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive