Providing market intelligence for more than 35 years

In The News

Parks Associates Releases New Research on the Connected Consumer Electronics Market

One major highlight from the reports is that Parks Associates expects that the global annual unit sales for streaming media devices will increase from 30 million units in 2013 to 86 million units by 2019. Further, they predict that more than 330 million 4K UHD TVs will be sold globally by the end of 2019—an increase from the 2 million sold in 2013. And by 2020, Parks Associates believes nearly 97 million wireless speakers will be sold globally.

“The number of connected CE categories and devices continues to expand as companies look to disrupt the market,” Stuart Sikes, President, Parks Associates, said in a statement. “The key priorities for our research are to identify emerging business models, effective partnerships, and engagement strategies that help develop profitable consumer products and services.”

From the article "Parks Associates Releases New Research on the Connected Consumer Electronics Market" by Rob Stott.

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...

Apple TV+ raises streaming subscription price to $7 per month

Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....