In The News

Parks Associates Launches Strategic Consulting Unit

December 18, 2024

Strategic Consulting Unit

Custom Market Analysis

Strategic Planning

Consumer technology research firm Parks Associates is launching its new Strategic Consulting Unit, a new initiative designed to help companies refine their strategies and product and service offerings.

The research firm says this will enhance its ability to give its customers insights and strategies to support their business goals. These customers are largely manufacturers across the broad spectrum of consumer technology, including home security, smart home, video streaming, TV services, digital media, gaming, home networking, connected health, home control systems, energy management, multi-dwelling technology and some light commercial markets.

“We provide research in many different ways; this consulting service provides a new approach to support the hundreds of companies we serve across the connected home and business ecosystems,” said Elizabeth Parks, President and CMO, Parks Associates. “With almost forty years of data, insights, and industry relationships, we are uniquely positioned to help companies navigate market disruptions and identify growth opportunities.”

With Parks Associates’ in-depth research, the company hopes to leverage its vast amount of data points and analytics on consumer technology to give customers high-level business and marketing intelligence. According to the news release, this will focus on the firms’ core research areas of broadband and mobile, smart home, streaming and pay TV, connected health, energy, and multifamily property technologies.

According to Parks Associates, the Consulting Strategy Unit includes technology assessments of emerging technologies, custom market analyses that are tailored to size opportunities and client-specific challenges, strategic planning, benchmarking, workshops and training, and marketing guidance.

From the article, "Parks Associates Launches Strategic Consulting Unit" by Zachary Comeau

Previously In The News

More than 10 million smart home devices will be sold in the U.S. by 2021

Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations g...

Amazon Prime Music Still The Biggest US Subscription Service

As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company’s existing Prime Music offering, ba...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

‹
1
2
...
252
253
254
255
256
257
258
...
766
767
›