In The News

Parks Associates Launches Strategic Consulting Unit

December 18, 2024

Strategic Consulting Unit

Custom Market Analysis

Strategic Planning

Consumer technology research firm Parks Associates is launching its new Strategic Consulting Unit, a new initiative designed to help companies refine their strategies and product and service offerings.

The research firm says this will enhance its ability to give its customers insights and strategies to support their business goals. These customers are largely manufacturers across the broad spectrum of consumer technology, including home security, smart home, video streaming, TV services, digital media, gaming, home networking, connected health, home control systems, energy management, multi-dwelling technology and some light commercial markets.

“We provide research in many different ways; this consulting service provides a new approach to support the hundreds of companies we serve across the connected home and business ecosystems,” said Elizabeth Parks, President and CMO, Parks Associates. “With almost forty years of data, insights, and industry relationships, we are uniquely positioned to help companies navigate market disruptions and identify growth opportunities.”

With Parks Associates’ in-depth research, the company hopes to leverage its vast amount of data points and analytics on consumer technology to give customers high-level business and marketing intelligence. According to the news release, this will focus on the firms’ core research areas of broadband and mobile, smart home, streaming and pay TV, connected health, energy, and multifamily property technologies.

According to Parks Associates, the Consulting Strategy Unit includes technology assessments of emerging technologies, custom market analyses that are tailored to size opportunities and client-specific challenges, strategic planning, benchmarking, workshops and training, and marketing guidance.

From the article, "Parks Associates Launches Strategic Consulting Unit" by Zachary Comeau

Previously In The News

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...

A Third Of Consumers Get News From Social Media

The report also revealed that 29% of consumers would rather watch a live stream of an event than attend the event itself, and that a third of 18-24 year-olds share deeper connections with online video...

What’s Driving The Growth Of Connected Health Devices?

More than 40 percent of U.S. broadband households now own a Connected Health product, up from 37 percent in 2016 and 33 percent in 2015, notes tech research consultancy Parks Associates. That rep...

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

All this comes together to create a “dramatically” different competitive reality than the FCC’s implicit assumption that fixed broadband and wireless broadband were not competitive substitutes or comp...

‹
1
2
...
146
147
148
149
150
151
152
...
766
767
›