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Parks Associates Addresses Smart Home and IoT Strategies at CONNECTIONS Europe

Parks Associates research finds 11% of U.K. broadband households own a home control system, compared to 10% in France and Spain and 8% in Germany. The research firm will address new smart home products and strategies that expand the competitive landscape at the tenth-annual CONNECTIONS™Europe – IoT: Connected Entertainment and the Smart Home, 10-11 November, at the NH Grand Hotel Krasnapolsky in Amsterdam.

“The smart home market in Europe continues to progress as service providers and OEMs introduce new offerings and show value to consumers,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “Smart products are extending value and offering unique use cases to different markets throughout Europe.”

From the article "Parks Associates Addresses Smart Home and IoT Strategies at CONNECTIONS Europe" by KNXToday.com.

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