Providing Market Intelligence for 40 Years

In The News

Parks Associates: Streaming Media Plays Huge Role in Connected Households

Netflix, Hulu, YouTube...these are household names when it comes to providing an evening's entertainment. A new report from Parks Associates shows just how saturated these brands are, as over one in five broadband households in the United States with at least one CE device turn to a streaming media player as the primary delivery mechanism for online video.

That may not sound like much by itself, but one year ago just 12 percent of broadband households could say likewise. The number has nearly doubled in the space of a year, and that means major gains in the field. What's more, there were even some decliners in the field; connected gaming consoles and DVR lost some ground in these rankings, while smart TV systems saw a “modest” increase.

From the article "Parks Associates: Streaming Media Plays Huge Role in Connected Households" by Steve Anderson.

Previously In The News

Energy Bundled Services In Homes

The number of homes with BOTH broadband and solar PV doubled in the last two years as the number of broadband households that have adopted rooftop solar PV panels grew to 4 percent cross nation by the...

Roku is the Most Owned Set-Top Box with Cord Cutters, But the Apple TV & Fire TV See Strong Growth

However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our...

There Are Over 200 Streaming Services in The United States

Apparently, there is a streaming service for almost everything according to a new study from Parks Associates. Want to watch Japanese Anime well there is a streaming service for that. Want a service t...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive