As the percentage of U.S. households that own streaming media players climbed to nearly 40 percent at the beginning of 2018, Roku managed to maintain its lead in market share while Amazon is gaining ground, according to new research from Parks Associates.
From the article "Parks Associates: Amazon Grows Share of Streaming Video Players, Roku Maintains Lead" by Bevin Fletcher.
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The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last yea...
