Providing Market Intelligence for 40 Years

In The News

Parks: 80% of U.S. Internet Homes Own a Network Router

About 80% of U.S. internet connected households own a network router, according to new data from Parks Associates, which cited a quarterly consumer survey of upwards of 10,000 U.S. households.

The research shows 28% of U.S. households plan to purchase a home network router or Wi-Fi extender in the next six months, up from 25% in Q3 2022. Households acquired many new laptops, desktops, and printers during the COVID-19 pandemic, and the increase in planned networking purchases may indicate consumers are looking for solutions that will get these devices to work better together and more efficiently, according to Parks.

Analyst Sarah Lee believes the surge in demand reflects a broader societal transition towards greater reliance on connectivity for both professional and personal use cases.

“The rise of home networking equipment has become a cornerstone in modern living, especially in light of the increasing shift towards remote work and digital lifestyles,” Lee said in a statement.

From the article, "Parks: 80% of U.S. Internet Homes Own a Network Router" by Erik Gruenwedel  

Previously In The News

Apple Reportedly Controlled 40 Percent Of The US Smartphone Market In 2015

Apple was the dominant local manufacturer by a comfortable gap between October and December, and now Parks Associates confirm the familiar status quo for the whole of last year. Namely, the research f...

Will TV Networks Cripple Streaming Sites? Time Warner Could Delay Key Shows From Hulu And Other Services

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Netflix Leads OTT Service In The US

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...