Providing market intelligence for more than 35 years

In The News

Parks: U.S. Tops in Cord-Cutting — Except for Spain

Parks said Spain actually exceeds the U.S. in percentage of cord-cutters and broadband households that watch online video, but in the other countries — the U.K., France and Germany — the incidence of cord cutting is far lower than in the U.S.

“The percentage of consumers in the U.K., Germany and France canceling pay-TV services and instead using online video is half the rate seen in the U.S. market,” Brett Sappington, director of research at Parks Associates, said in a statement.

From the article "Parks: U.S. Tops in Cord-Cutting — Except for Spain" by Erik Gruenwedel.

Previously In The News

Fitness Tracker Industry Awaiting Olympics Windfall

Meanwhile, they'll also have one eye firmly fixed on Apple's smartwatch and devices of that ilk which are slated to overtake the sale of fitness-tracker devices by 2018 with 68 million sales compared...

ONLINE VIDEO ROUND-UP: Twitter, Facebook, Versy Make Big Moves

A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 per...

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

68 Percent Smartphone Users Stream Music Daily: Study

A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...