Providing market intelligence for more than 35 years

In The News

Parks: Smart Home Devices Driving Higher Demand for Tech Support, But Computer Problems are in Steady Decline

Consumer computer problems, as well as problems with entertainment devices are declining steadily year-over-year, dropping by more than 50% since 2014, according to a new report from Parks Associates. However, smart home devices are creating more problems in households, according to the report. Thirty-four percent of smart home device owners experienced problems with their devices in 2017, up from 28% in 2016.

Twenty to 25 percent of U.S. broadband households plan to buy a smart device within the next year, so tech support companies and service providers are starting to invest more support resources focusing on solutions for the broad array of these products, such as in-home consultation services.

From the article "Parks: Smart Home Devices Driving Higher Demand for Tech Support, But Computer Problems are in Steady Decline" by Phil Britt.

Previously In The News

Research: 310 Million Global Connected Households to Have at Least One OTT Service by 2024

More than 310 million connected households will at least one OTT service by 2024, according to a new report from Parks Associates. The report, OTT Video Services: Disruptive Globalization, estimate...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Alexa Poised To Play A Bigger Role This Amazon Prime Day

In a press release, Amazon singles out “voice shopping” more “Alexa-exclusive deals” for members with an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, compatible Fire TV or Fire tablet. “Amazon is...