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Parks: Pricing, Limited Content Stymie Wider 4KTV Adoption

With the fourth quarter and holidays integral to television sales, new data from Parks Associates says 42% of domestic broadband households are unfamiliar with 4K technology, and thus unwilling to pay premium prices for technology offering scant content selection.

4K Ultra High-Definition technology is said to offer four-times the picture resolution of 1080p HD quality.

“More consumers value other attributes, including smart TV capability, built-in Wi-Fi and high-resolution audio over 4K picture quality,” Barbara Kraus, director of research at Parks, said in a statement.

From the article "Parks: Pricing, Limited Content Stymie Wider 4KTV Adoption" by Erik Gruenwedel.

Previously In The News

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

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Tech Execs: 2016 Will Be 4K’s Year in Live Sports Production

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The Streaming Media Device Landscape

Information for The Streaming Media Device Landscape is drawn from multiple sources: Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufactur...

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