Providing Market Intelligence for 40 Years

In The News

Parks: Only 12 percent of fitness tracker users have cut back usage

According to a new report from Parks Associates, ownership of digital health and wellness devices in the United States -- especially fitness trackers -- is steadily climbing. And, the report contends, reports of widespread abandonment of fitness trackers are greatly exaggerated.

Parks spoke with 5,000 US broadband households and found that 33 percent have adopted a digital health technology, up from 26 percent in 2014. Connected fitness trackers in particular had a 10 percent market penetration in 2015, while smartwatches, still a relatively new category, hit 4 percent.

From the article "Parks: Only 12 percent of fitness tracker users have cut back usage" by Jonah Comstock.

Previously In The News

Amazon And Apple: A New Battle For A $500 Billion Market

Apple (NASDAQ:AAPL) and Amazon (NASDAQ:AMZN) are not really true, all-out competitors like Google (NASDAQ:GOOG) (NASDAQ:GOOGL) is with both of them. Apple does not have a general retail operation and...

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive