Providing market intelligence for more than 35 years

In The News

Parks: Millennials Covet OTT Video — And Pay-TV

Parks said nearly 60% of OTT video services in North America are subscription-based. About 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015. Average monthly spending on SVOD services among U.S. broadband households increased from $3.71 per month in 2012 to $6.19 per month in 2015.

Approximately 20% of U.S. broadband households canceled at least one OTT video service in 2015 — including 5% canceling Netflix, up from 4% canceling the service in the past 12 months.

Another 14% of broadband households subscribe to Hulu, while 7% of households canceled the service in 2015, roughly the same churn rate from Q2 2015. Parks said 24% of broadband households subscribed to Amazon Prime so that they could stream video. The churn rate for Prime Video declined slightly from Q2 2015 to the end of the year.

From the article "Parks: Millennials Covet OTT Video — And Pay-TV" by Erik Gruenwedel.

Previously In The News

Disney+ Could Blow Away Subscriber Forecasts

Brett Sappington, senior director of research at Parks Associates, agrees that Disney+ has the best shot at being wildly successful, and that securing fewer than 23 million Disney+ subs globally by 20...

‘Game of Thrones’ series finale is approaching. How will HBO survive after it?

Brett Sappington, senior director at the research firm Parks Associates in Addison, Texas, said another positive sign is how HBO Now subscriptions continued to grow in 2017 — after “Game of Thrones” f...

New Route to New Revenue: Detect & Respond to Credentials Sharing

Credentials sharing is not a new problem for service providers. As the OTT and pay-TV landscapes continue to evolve to accommodate entertainment on multiple devices, credentials sharing has followed s...

Pirates Poised to Pluck More From Pay-TV, OTT

"Piracy is a complex issue that cannot be addressed with a single solution or by targeting a single use case," said Brett Sappington, senior research director and principal analyst at Parks Associates...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive