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Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do

December 11, 2016

Half of the people who try a virtual reality (VR) headset say they intend to buy a VR headset. But just 15 percent actually do, according to new market research from Parks Associates.

Retailers and manufacturers would do well to expand public outreach and demos beyond industry events, especially during the holiday shopping season, the market research provider says.

From the article "Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do" by Andrew Burger.

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About Parks Associates

Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do

Previously In The News

Amazon & Roku Control Almost 70% of The US Streaming Player Market

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Media Industry – Future of Pay TV In An OTT Landscape Pt.2 – Ericsson

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

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