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Parks: Broadcast TV Still Trumps Streaming Video

December 10, 2018

Despite Netflix’s subscriber base trumping or rivaling (HBO) most pay-TV services, broadcast TV still generates the majority of home entertainment consumption — among broadband households, according to data from Parks Associates.

While the Addison, Texas-based research firm sought to highlight the fact broadband homes consume five hours of streaming video weekly, the data underscored the fact traditional distribution channels continue resonate.

From the article "Parks: Broadcast TV Still Trumps Streaming Video" by Erik Gruenwedel.

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About Parks Associates

Parks: Broadcast TV Still Trumps Streaming Video

Previously In The News

Device UI Important to Consumers When Making a Purchase: Parks

OTT At A Tipping Point, Poised For Rapid Growth

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

OTT Services Make Pay TV Look Like a Poor Value, Parks Finds

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