“The number of connected CE categories and devices continues to expand as companies look to disrupt the market,” said Stuart Sikes, president, Parks Associates.
“The key priorities for our research are to identify emerging business models, effective partnerships, and engagement strategies that help develop profitable consumer products and services.”
From the article "Parks: 86m streaming device sales by 2019" by Broadbandtvnews.com.
Leading entertainment research firm Parks Associates reports approximately one-third of pay-TV subscribers in U.S. broadband households changed their pay-TV services between 1Q 2017 and 1Q 2018. Fifte...
Brett Sappington, senior director of research at Parks Associates, agrees that Disney+ has the best shot at being wildly successful, and that securing fewer than 23 million Disney+ subs globally by 20...
And 55 percent of families with broadband say voice control is “appealing,” thus “driving adoption and usage of voice control devices and apps.” In fact as we head into the 2018 holiday season, 43 per...
Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
