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Parks: 19% of U.S. Households Cancelled An OTT Service In Last 12 Months, But Churn Remains Stable

February 06, 2017

Churn rates for OTT video services are 19% of U.S. broadband households, according to a new Parks Associates report, suggesting that about one in five households have cancelled an OTT service in the past 12 months.

Overall churn rate for OTT services has been stable for the past year, with major OTT video providers Netflix, Amazon, and Hulu all reducing their churn rates.

From the article "Parks: 19% of U.S. Households Cancelled An OTT Service In Last 12 Months, But Churn Remains Stable" by Sean Buckley.

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Parks: 19% of U.S. Households Cancelled An OTT Service In Last 12 Months, But Churn Remains Stable

Previously In The News

Field Service Revenue Starts With Visual Proof

Pause for Effect: Philo Bets on User-Initiated Ads as CTV’s Attention Antidote

Parks: 51% of Consumers Prefer Video Subscription Package That Includes Live TV

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