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Over 70% of TV viewing by young not TV or live-streaming

March 14, 2018

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on the TV is on-demand, non-linear content. The research shows that the trend is particularly pronounced among young consumers. Just over one-quarter of TV viewing by consumers ages 18 to 34 is of live sources, including pay-TV, over-the-air channels, and live-streaming.

From the article "Over 70% of TV viewing by young not TV or live-streaming."

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Over 70% of TV viewing by young not TV or live-streaming

Previously In The News

Are Viewers Cutting Back on Streaming?

Parks: Household Average SVOD Spending Drops from $90 to $64 Monthly

Average Monthly Streaming Budget Plummets 30% as Viewers Turn to Ad-Supported Plans

Big U.S. wireless operators have capacity for 16 million FWA subscribers

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