Providing Market Intelligence for 40 Years

In The News

OTT Video Penetration Hits 55% In UK, 51% In France

OTT video usage is continuing to rise in Western Europe but has yet to reach the same level as in the US, according to Parks Associates. The market researcher found that 55 percent of UK broadband homes and 51 percent in France are watching TV shows and films online, compared to 70 percent in the US. The number of paid subscriptions in Europe is significantly lower than in the US. In the UK and France, 30 percent and 17 percent of broadband homes subscribe to OTT video, versus 64 percent of US broadband households. 

From the article "OTT Video Penetration Hits 55% In UK, 51% In France" by www.telecompaper.com

Previously In The News

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Alexa Leads Way In Ever-Growing Smart Speaker Segment.

Alexa is certainly making herself at home. Growth of voice assistants such as Amazon’s Echo and Google Home have more than doubled over the last year alone. In fact, a new smart home research report f...

'Alexa, multiply': Voice assistants show huge growth

Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate. In fourth quarter of last year, 12 percent of U.S. b...