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OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

January 31, 2016

Content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond, added Glenn Hower, Research Analyst, Parks Associates. Data analytics is one opportunity, but the challenge is turning data into a monetizable form, he said.

From the article "OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In" by mactech.com

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That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...

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OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

Previously In The News

Viacom To Target Ads On Roku Streaming Boxes

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Privacy Is IoT’s Highest Hurdle

Smart home devices have a big data problem, and it's growing

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