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OTT Subscription Churn Rate Steady at 18%: Parks

September 04, 2018

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

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About Parks Associates

OTT Subscription Churn Rate Steady at 18%: Parks

Previously In The News

Is Apple's TV upgrade too pricy for consumers?

The next Apple TV puts company in rare role: Playing catch-up

Will the box office ever come back?

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

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