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OTT Subscription Churn Rate Steady at 18%: Parks

September 04, 2018

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

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About Parks Associates

OTT Subscription Churn Rate Steady at 18%: Parks

Previously In The News

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

Device UI Important to Consumers When Making a Purchase: Parks

One-Third of U.S. Broadband Households Have Multiple OTT Subs

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