Providing market intelligence for more than 35 years

In The News

OTT credential sharing will rob providers of $500 million

OTT video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015, according to new research from Park Associates.

The report titled The Cost of Piracy shows 6% of US broadband households use an OTT video service that is paid by a person living outside of the household.

“Credential sharing has a measurable impact on video services, particularly in the OTT video service area, where young subscribers are active,” said Glenn Hower, research analyst, Parks Associates.

“The impact on OTT video revenues is especially troublesome as OTT providers are investing large sums of money to boost their original content offerings,” said Hower.

From the article "OTT credential sharing will rob providers of $500 million."

Previously In The News

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

4 Ways Alphabet Is Expanding Its Television Offerings

It's difficult to say for sure that's why similar devices from Roku (NASDAQ:ROKU) and Amazon (NASDAQ:AMZN) have left Alphabet in the dust in terms of market share, according to numbers from Parks Asso...

DirecTV Wants To Be The Online Substitute For Cable

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue’s numbers are harder to get a handle on, but it’s not on the list of top 10 most...

Bulls vs. Bears: Who's Right About Roku Stock?

Roku faces myriad competitors, but it still dominated the U.S. streaming device market with a 37% share as of early 2018, according to Parks Associates. Amazon ranked second with a 28% share, and Appl...