OTT video content has continued its rise throughout Europe, according to new international data from Parks Associates.
‘OTT Video Market Tracker’ is an annual service designed to provide industry monitoring and insights into new trends and services, tracking content and subscriber counts across the US and Europe.
From the article "OTT Content Continues European Growth" by James Groves.
Smart TVs are becoming more of a norm now than ever before as a younger generation of Americans continues to rely more on streaming services than traditional television, according to research from Par...
COVID-19 restrictions have changed habits, commented Steve Nason, research director at Parks Associates in Marketplace. "Consumers are captive right now, they're in their homes," he said. That's not l...
Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...
On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...
