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OTT Churn Rates Pass 50%

November 30, 2017

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TV customers have a high rate of starting and stopping many new OTT services.

Parks Associates says that with the exception of Netflix and Amazon Prime, OTT services experience churn rates exceeding 50% of their subscriber base.

Research also shows that more than 50% of U.S. OTT subscription homes subscribe to multiple OTT video services. Of these multi-OTT households, 81% use Netflix plus some other service or combination of services -- mostly Amazon or Hulu.

From the article "OTT Churn Rates Pass 50%" by Wayne Friedman.

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OTT Churn Rates Pass 50%

Previously In The News

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

More Americans Are Getting Familiar With Virtual Reality Technology

Alexa Poised To Play A Bigger Role This Amazon Prime Day

Research: over 50% of U.S. broadband households stream content on TV screens

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