Providing Market Intelligence for 40 Years

In The News

OTT Churn Rate At 19 Percent In The U.S.

The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the last 12 months.

The OTT Video Market Tracker service finds the overall churn rate for OTT services has been stable for the past year. At the end of 2015, 20 percent of U.S. broadband households had canceled at least one OTT video service in the past 12 months. Churn is found to be lowest among the top three most established services: Netflix, Amazon and Hulu.

From the article "OTT Churn Rate At 19 Percent In The U.S." by Kristin Brzoznowski.

Previously In The News

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, s...

See Rovi at CONNECTIONS

At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating rec...

This Market Could Grow 33% A Year For The Next Decade

But it's the move into healthcare that's the most exciting. You see, right now, digital healthcare and wearapeutics is a "small" market, worth about $5.7 billion in 2015, according to IoT marketing...

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive