In The News

OTT Annual Churn Rate Dips Slightly

February 02, 2017

Radio and Television Business Report

This suggests that the all-important churn rate for services such as Netflix, Amazon Video and Hulu isn’t fluctuating — with 8 out of every 10 U.S. broadband household that has such a service sticking with it.

The data comes from an annual review of U.S. broadband households by Parks Associates.

“The churn rate has held steady,” said Parks’ Senior Director of Research, Brett Sappington. “These are not free trials but instances where consumers are spending real money to try out new OTT services.”

From the article "OTT Annual Churn Rate Dips Slightly" by RBR-TVBR.

Previously In The News

Google Home now has a screen — and, soon, Spotify

The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and...

SmartThings Bundling Hubs In Effort To Play Up Smart Home Use Cases, Not Products

The independent home automation hub is fading as a means to a do-it-yourself smart home purchase, Robert Parker, SmartThings senior vice president-engineering, told us after his keynote at the Parks’...

On-Demand Tech Support Companies HelloTech, Geekatoo Announce Merger

Geekatoo executive chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or Wi-Fi camera Dropcam - to their h...

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

‹
1
2
...
345
346
347
348
349
350
351
...
758
759
›