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OTT And Multiscreen Usage Driving New Bundling Revenues For

January 07, 2016

New data from Parks Associates (www.parksassociates.com) shows that 25 percent of OTT (over-the-top) OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months.

Only seven percent of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months. This compares to 22 percent of consumers with above-average viewing on all platforms, including computers and mobile devices.

From the article "OTT And Multiscreen Usage Driving New Bundling Revenues For" by mactech.com.

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OTT And Multiscreen Usage Driving New Bundling Revenues For

Previously In The News

Comcast, Walmart in talks to develop and distribute smart TVs

Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why

Building the Future of Smart Home Security > Engineers must invent new technology to enhance security products' abilities

Research: over 50% of U.S. broadband households stream content on TV screens

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