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OTT And Multiscreen Usage Driving New Bundling Revenues For

January 07, 2016

New data from Parks Associates (www.parksassociates.com) shows that 25 percent of OTT (over-the-top) OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months.

Only seven percent of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months. This compares to 22 percent of consumers with above-average viewing on all platforms, including computers and mobile devices.

From the article "OTT And Multiscreen Usage Driving New Bundling Revenues For" by mactech.com.

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OTT And Multiscreen Usage Driving New Bundling Revenues For

Previously In The News

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

Close Up On A CEO: Taylor Howatson | LLAKL Week 12

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

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