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OTT And Multiscreen Usage Driving New Bundling Revenues For

January 07, 2016

New data from Parks Associates (www.parksassociates.com) shows that 25 percent of OTT (over-the-top) OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months.

Only seven percent of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months. This compares to 22 percent of consumers with above-average viewing on all platforms, including computers and mobile devices.

From the article "OTT And Multiscreen Usage Driving New Bundling Revenues For" by mactech.com.

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Three in ten US households unsubscribe from streaming platforms to save money According to Parks Associates' "Video Services: Shifting Demand" report , 29% of internet-using households decided to u...

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OTT And Multiscreen Usage Driving New Bundling Revenues For

Previously In The News

Parks: Household Spending on Streaming Subscriptions Slumps

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

Monitoring Matters: PERS and Lifestyle Management Opportunities

Three in ten US households unsubscribe from streaming platforms to save money

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