Providing Market Intelligence for 40 Years

In The News

Orchestration Is The Tech-Wonder That Turns Software-Defined Video Into Cloud Agility

Multiscreen viewing is possibly the biggest driver behind the trend towards virtualized video processing and the orchestration that goes with it. But it is not the only one. As Brett Sappington, Director of Research at Parks Associates (the market research and consulting firm), points out, “On-demand consumption is also important. On-demand services began to push operators to deliver video in a different way, but it was multiscreen video that really forced the issue.”

From the article "Orchestration Is The Tech-Wonder That Turns Software-Defined Video Into Cloud Agility" by John Moulding.

Previously In The News

Voice Control for Connected Entertainment: Challenges and Opportunities

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to...

Consumers Balk at Premium Smartphone Prices

"Parks Associates consumer survey data finds that between 2014 and 2018, the average amount paid by U.S. broadband households on their most recently purchased smartphone doubled from a mean of $258 to...

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...

Password sharing could be costing SVODs billions each year

Password sharing is estimated to result in billions of dollars in missed revenue for both SVOD and pay-TV over time, and the problem is getting worse. For its part, the US cable industry is expected t...