Providing market intelligence for more than 35 years

In The News

Opera TV Launches Next-Generation OTT TV App Technology

“According to Parks Associates research, OTT video usage is expanding worldwide with 55 percent of UK broadband households and 51 percent in France watching TV online, compared to 70 percent in the U.S.,” said Aneesh Rajaram, CEO of Opera TV. “Opera TV Snap is the fastest way for broadcasters and VOD services to enter the OTT market. The platform allows them to reach new audiences on the home’s biggest screen, while also enabling content owners to monetize their existing video catalogs through Opera’s own ad networks and partnerships.”

From the article "Opera TV Launches Next-Generation OTT TV App Technology" by www.multichannel.com

Previously In The News

Parks: Over one-half of OTT households subscribe to multiple streaming services

Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...

CNET's Next Big Thing: Will our homes remain our headquarters?

To pick apart where at-home behavior works and where it doesn't, I assembled three of the smartest people in tech to sort this out in CNET's Next Big Thing presentation at CES 2021: Jennifer Kent, sen...

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...